The primary risk to any organisation is losing its reputation. An organisation's reputation is the extent to which it is meeting the expectations of all of its stakeholders. Hence, an organisation's reputation is at risk if there is a weakness in the Communications function...

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After loss of reputation, a change in policy presents the second major risk for any organization. EU and government decisions can literally change entire industry sectors overnight, prohibit products or technology, open or close markets...

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Often overlooked, People are the most important ingredients in successful Communications and Public Affairs. People without the right competencies, training or personality can actually harm an organisation's reputation and aggravate sensitive issues or miss opportunities...

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