Florence Ranson

Florence has been active in European communications circles for some 30 years. She started her career as Project Manager for the European Commission, (1990 to 1997), setting up and running Team Europe for the Directorate General Communications. As Secretary General of the European Advertising Tripartite (1997 to 2001), Florence was in charge of the communications strategy and spokesperson of the organisation, on behalf of the European advertising sector.

She then was Head of Communications at the European Banking Federation for 12 years, 5 of which were crisis years.  She managed the communications portfolio and was spokesperson of the organisation, as well as devising the strategic developments of communications for the sector.

Florence became Director of Communications for FoodDrinkEurope in 2014, until 2018. There she defined and managed the communications strategy, as well as coordinated the various campaigns launched by the organisation.

Florence has been Chair of the Jury of the European Excellence Awards in communications for over 10 years and is a founding member of the European Association of Communication Directors (EACD), where she was Managing VP for 10 years. She was awarded a 2018 ProPR Award for her contribution to the European communication profession. She regularly speaks at and moderates events throughout Europe and is a mentor to young professionals.